To illustrate his point, Thiel explains that from 1914 to 1971, businesses in the United States created a lot of new technologies, many of which improved Americans’ standard of living and had a positive impact on society. Meanwhile, Christensen defines a sustaining innovation as one that doesn’t disrupt the market-it’s just more of the same, like Thiel’s concept of horizontal progress.) Disruptive innovations correspond to Thiel’s concept of vertical progress because they redefine the market by creating capabilities that didn’t exist before. For example, in The Innovator’s Dilemma, Clayton Christensen defines a disruptive innovation as a new product that changes the market landscape. (Shortform note: Thiel’s contrast between horizontal and vertical progress parallels other authors’ delineation between sustaining and disruptive innovation.
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